At the unveiling of the radical new NASCAR version of the Chevy Camaro ZL1 on Thursday, GM product chief Mark Reuss talked to reporters about what else is in store for the Camaro in the near future. It sounds like we can expect a few tweaks in the lineup for the beloved muscle car in order to keep it competitive with the freshly updated Ford Mustang and the aging-but-muscular Dodge Challenger.
"I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V8 options on it so we don't force people to buy all the options with a V8, just to get a V8," said Reuss according to Automotive News. "The Mustang and some of the cars in the segment will have a lower base price and that's an opportunity for us probably."
For reference, the Mustang starts at $26,085 which slightly undercuts the Camaro’s cost of entry at $26,900. The cheapest Challenger costs more than both at $28,090, but you can get a V8 Challenger or Mustang for less than the most affordable V8 Camaro.
The price difference for extra cylinders in this range of pony cars is fairly significant. V8 Mustangs and Challengers both start at about $34,100 while the stellar Camaro SS starts around $38,000. Chevy is starting to think there’s a market for people who want a V8, but don’t require some of the extra features included with an SS.
Last month, Camaro sales were down in the US 2.5 percent and Chevy is hoping to turn that around with more value propositions. If Chevy wants to make a more affordable, more stripped down V8 version of the fantastic sixth-gen Camaro, they won’t hear any complaints from us.